Reach NJ

Reach NJ was created with the purpose of generating public awareness on the epidemic of heroin and opioid abuse, recovery options as well as to help reduce the stigma that is associated with drug addiction.

Reach NJ

Kivvit developed and managed day-to-day operations of a multi-channel strategic education campaign that was broad enough in its messaging and media placement to engage New Jersey’s diverse population, while still being highly refined by incorporating ads on multiple platforms to ensure that those most likely to be suffering from addiction, who are traditionally harder to reach through typical media, would be engaged.

Beyond executing the education campaign, Kivvit’s efforts built the Reach NJ brand as a broad platform to allow access to information on addiction and recovery options.

The campaign lasted from April 6, 2017 to January 16, 2018 and showed significant results:

Kivvit received several awards for this campaign, including an AAPC Pollie Gold Award, AVA Digital Platinum and Gold Awards, a Bulldog Silver Award and two Reed Awards. View Reach NJ's recent award recognitions here.